Watch Jagame Thandhiram (2021) online

Jagame Thandhiram was initially scheduled to release on 1 May 2020, but was then indefinitely delayed due to the COVID-19 pandemic. The producers themselves confirmed that the film will be scheduled for a theatrical release, refuting the rumours of releasing through over-the-top media service platforms. In January 2021, the film was planned for a release on 5 February 2021 which did not happen, as media reports claimed that the film will be scheduled for a direct release through the streaming platform Netflix.

Without any pre-announcement, on 22 February 2021, the teaser for the film was unveiled by Netflix India, through their official YouTube channel, thus confirming the release through the streaming platform. The digital rights of the film were sold for ₹55 crore (US$7.7 million), thus becoming the highest paid Tamil film for direct digital release. It was initially slated to be released on 26 March 2021, However, the release was not confirmed during their announcement of Indian originals for the 2021 slate of Netflix.

On 27 April 2021, the makers announced that Jagame Thandhiram will release on 18 June 2021. Irrespective of being dubbed in Telugu (as Jagame Tantram), Malayalam, Kannada and Hindi languages, the makers further announced that the film will be dubbed and released in 17 languages, the first time for a Tamil film, so as to be premiered in over 190 countries through Netflix. The satellite rights of the film were purchased by Star Vijay with the television premiere being held only after two months after its digital release. During an interview, Karthik Subbaraj said that the songs "Bujji" and "Nethu" were removed from the film's original cut to follow Netflix's guidelines and that the songs will be featured only during the television broadcast of the film.